New Leaf Donates Tons of Poultry to Second Harvest Food Bank

For the first time, New Leaf in Half Moon Bay is participating in the Smart Giving program by donating one pound of chicken to the food bank for every 10 pounds purchased by customers.

New Leaf and its partner MBA Poultry, the producer of Smart Chicken, have donated a total of 3.3 tons of poultry to Second Harvest Food Bank, one of the largest food banks in the nation, providing food to an average of nearly one quarter of a million people each month. 

Of the total, 1.3 tons were donated to Second Harvest Food Bank of Santa Clara and San Mateo Counties, and 2.0 tons to Second Harvest Food Bank of Santa Cruz County. The total donation of 3.3 tons, delivered Jan. 24, is a 49 percent increase over last year.

This is the first year that New Leaf’s Half Moon Bay store and San Jose store, have participated in the Smart Giving program at New Leaf. Through the program, for every 10 pounds of air-chilled Smart Chicken purchased by New Leaf customers, one pound of Smart Chicken is donated to Second Harvest Food Bank of Santa Clara and San Mateo Counties.

“The 1.3 tons of poultry we are receiving thanks to a partnership with New Leaf and MBA Poultry will go a long way toward helping Second Harvest provide food to the nearly 250,000 people we serve each month,” said Kathy Jackson, CEO of Second Harvest Food Bank of Santa Clara and San Mateo Counties. “Poultry is a great source of protein,” she added.

Since 2006, New Leaf and MBA Poultry, who is dedicated to producing the safest, highest quality, and best tasting fresh chicken in the United States, have donated 13.3 tons to Second Harvest Food Bank.

“New Leaf is very appreciative of MBA Poultry’s generous support of those in need in our community. We are also very appreciative of our customers for joining with us to make this annual fundraising effort for the food bank such a success," said Scott Roseman, co-owner, New Leaf Community Markets.

New Leaf Community Markets, a locally owned natural grocery store with seven locations on the Central Coast of California, has been serving the community for 27 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health, and the health of the environment.


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