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Half Moon Bay Starbucks Debuts Reusable Cups

The $1 tumblers have been met with mixed reviews.

Starbucks launched a new, cheaper reusable plastic tumbler earlier this month to help customers save some cash but the verdict is still out on whether the cups will have a positive environmental impact.

The new tumblers are an effort to reduce coffee cup waste, which Starbucks has been criticized for. The coffee giant generates about 4 billion cups globally each year. 

The new reusable cups cost $1. Customers receive a 10 cent discount every time they use the cups, so the tumblers pay for themselves after 10 lattes.

Approximately 28 percent of Americans have either purchased one of the cups or plan to, according to a study by YouGov Omnibus conducted earlier this month.

The cups bear the green Starbucks logo and look much like the standard paper cups. They have fill lines inside denoting "tall," "grande" and "venti"-sized drinks.

Some Starbucks are selling out of the tumblers, which are made in China. But there is some concern that the tumblers may just be a trend and, like reusable grocery bags, customers will forget to use them.

Challenges in changing customer behavior, as well as trouble tracking how many coffee drinkers opt for reusable cups, led Starbucks to reduce its goal of 25 percent reusable cups by 2015 to 5 percent.

Prior to the reusable tumbler, Starbucks already offered a 10-cent discount to customers who brought in a reusable mug. 

Do you think the economical reusable cups will have a positive environmental impact? Have you purchased one, or do you plan to? Tell us in comments.

 

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Anne January 15, 2013 at 11:27 PM
Really? Seems like a typo. "About 28 percent of Americans have either purchased one of the cups or plan to, according to a study by YouGov Omnibus."
Linda White January 16, 2013 at 04:30 PM
I really like that Starbucks is trying to address the litter issue but I am afraid that these cups will also end up on the side of the road. Maybe if all of the fast food chains made really awful take out containers people would just carry around reusable containers in their cars. Here's a thought, how about saving the planet, the state budget, and our pride by simply putting your garbage in a garbage can INSTEAD OF ON THE ROAD !!! Please start today and make it a new years resolution. Thank you
Beatrice Karnes January 17, 2013 at 07:24 AM
I like Starbucks....but why not support local businesses like Half Moon Bay Coffee Company? I'm sure if you bring your own cup, they'll fill it. (And buy an amazing homemade pastry, while you're there!)

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