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Cruz Quiz: Is it Cowell, Cowell's or Cowells Beach?

This is a test of your Cruz-worthiness. Which is the right answer and why?

My head spins every time I have to write the name of the city's main beach. Every search I turn to has a different version.

Yelp calls it Main Beach/Cowell Beach.

Cowell's Surf Shop calls it Cowell's...but is that Cowell, with an apostrophe to denote the surf shop?

Surfline surf report website covers two bases, calling it Cowells and Cowell's.

Here's a surf site that manages to call it three things. On the Youtube here it is Cowell; on the headline, Cowell's; and on the URL, Cowells.

The Santa Cruz County visitors site calls it Main Beach/Cowell.

Surfin' Santa Cruz calls it Cowells.

The San Jose Mercury News, in an article calling it the worst beach in the state, says Cowell Beach.

But the Santa Cruz Sentinel, owned by the same union-busting Denver-based monopolistic media conglomerate, calls it Cowell's.

I know if you are out there surfing, you aren't thiking about commas or apostrophes....but here staying out of the rain, it's killing me.

What do you call it? What should it be called? And why?

Give your answer to this rainy day quiz in the comments below.

W C Casey November 29, 2012 at 05:59 PM
I'd say that either Cowell or Cowell's is OK. Cowells is the plural form, and I don't see any reason for that. It was just one Cowell - Henry - who owned the wharf.
L.J. CoffeeHead November 29, 2012 at 06:01 PM
Yes, I do think it is named after Henry Cowell. An 'apostrophe s' denotes ownership, which in not the case here... the beach was named after him, but he does not own it. Just as we say 'Cowell redwoods,' or 'Cowell college' at UCSC, it would be 'Cowell beach.' Of course, in casual conversation, we will probably always say 'Cowell's,' but I think 'Cowell beach' is the most technically correct. (Just as 'no problem!' is NEVER the correct reply to 'thank you,' kids!!! lol)
Brad Kava November 29, 2012 at 06:05 PM
I've been waiting for your expertise.
Brad Kava November 29, 2012 at 06:26 PM
Thank you guys and gals...I think we are getting it right. Or correct. So funny that so few know the answer and it's used so many different ways.
Brad Kava November 29, 2012 at 06:27 PM
If I'm a loser and you are reading this...what does that say for you?

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