Crime & Safety
Pit Bull: 'She Fell Off a Ladder' is PR Spin
The website that published an opinion piece stating that Darla Napora fell off a ladder and was not mauled by her pet pit bull is the subsidiary of a major public relations company.
The idea that a Pacifica woman who, according to medical experts, was by her pet pit bull, fell off of a ladder and was being nudged by that dog when her husband discovered her dead, comes from a public relations company's subsidiary, not a news agency.
The Clarity Media Group, a public relations firm that specializes in teaching companies to make the media believe what they want it to believe, owns the Anschutz Company, which was initially involved in the oil and gas business before it owned Examiner.com--where the article asserting that 32-year-old Darla Napora fell from a ladder and died of a fractured skull originated.
The boundaries between these three companies are not clear.
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Clarity Media Group tells its potential corporate client on its website it will focus on "crafting" sound bites they believe journalists will inevitably use.
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