Water District Seeks Guidance from Customers Through Online Survey

Results to shape communications strategy and ratepayer education in Half Moon Bay, Miramar, El Granada and Princeton.

The , an agency which serves nearly 20,000 people in Half Moon Bay, Miramar, El Granada, and Princeton, released an online survey yesterday in an effort to gain a greater understanding of their customers, a group which includes commercial and floriculture industries.

The survey was prompted by the District's interest in educating ratepayers regarding how the agency operates and the cost of providing services, according to consultant Kendall Flint, whose firm Flint Strategies is managing the project.

The recent rate increases made it even more important to the District that their customers have a clear understanding about where their money is being spent, Flint said.

The survey is designed to determine customer preferences regarding how information is shared with them, gauge attitudes about customer service and to get feedback on ratepayers' understanding of District operations.

"The survey will help Flint Strategies identify the best and most cost-efficient ways to communicate with ratepayers based on their preferences," said Flint.

Flint said that 2,500 customers who provided their email addresses to the agency were sent the link to the survey. All customers are welcomed to participate in the survey by August 13, 2011. The survey can be accessed by clicking here.

Flint said that the District has already received 250 surveys, and hopes to receive up to 350 surveys.

Survey results will be shared with the public, Flint said.

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