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Educators + Entrepreneurs = 'Big Ideas' in Half Moon Bay

Four days of focus on new approaches to K-20 education.

For the past three days in Half Moon Bay, the startup spirit of Silicon Valley has combined with the steadfastness of lifelong educators at the Big Ideas Fest, a conference focusing on providing solutions to some of education's most provocative questions.

"Education is in the state of disarray," said Lisa Petrides, the founder and president of the Half Moon Bay-based Institute for the Study of Knowledge Management in Education (ISKME). ISKME launched the first Big Ideas Fest three years ago.

Instead of approaching solutions towards a space in the middle, she says, education is bifurcated, with people working as longtime educators on one end of the spectrum and new education business models such as corporate funding on the other end.

The Big Ideas Fest, a four-day meeting aimed at developing innovative approaches to the field using a collaborative, action-oriented design process, is designed to bring about solutions from that middle ground, Petrides says, where educators can devise solutions using entrepreneurial processes.

"The intention is how to teach educators a process that they can use in their own environments around education," she said.

Petrides co-developed the process ISKME has trademarked as "action collaboration" with Jonah Houston four years ago. Houston is a senior project leader at leading design firm IDEO in Palo Alto.

On Tuesday, participants ranging from seasoned teachers, administrators, and entrepreneurs developing education startups sat in circles at the conference location at the . The groups were tasked to design solutions to three separate challenges: achieving universal competency in basic literacy and math skills; leveraging open content, data and research to "transform" teaching and learning; and how to assess learning in a way to make "tangible" progress toward goals.

But instead of the usual verbal brainstorming and recording on paper, the groups transferred the ideas in their head to a prototype — actual physical models using pipecleaners and other objects — which "makes the idea tangible in a rapid and low-investment way," according to ISKME.

"When people see their ideas get out of their head and look at the models, it makes them visualize the solutions differently," Petrides said.

One of the key things about the prototype approach that could contribute to faster success in education, according to Petrides, is its practice of taking risks and not being afraid of failing and starting again — with a relatively low level of investment.

Using the technique of improv is also a way to keep the participants moving forward in designing actionable steps towards a solution, according to Chris Miller, whose El Granada-based improv company LifePlays has been a presence at the Big Ideas Fest since its first year.

"The improv helps keep participants open, connected, collaborating, and in a co-creative mind-set," he said.

According to Petrides, ISKME was inspired to launch the first Big Ideas Fest in response to how the organization could reignite the passion and drive of people committed to education.

"We wanted to make a TED for education that was a 'TED-plus' - because in TED there is no action," Petrides said.

In addition to the action collaboration workshops, participants heard from teachers, professors, administrators, and entrepreneurs including Bill Ayers, Professor of Education at the University of Illinois at Chicago; Martha Kantner, the Undersecretary at the US Department of Education; Jody Lewen, Executive Director of the Prison University Project at San Quentin; and Kaycee Eckhardt, teacher at the New Orleans Charter Science and Math Academy, whose talk outlined her attempts to teach reading at a FEMA trailer in the aftermath of Hurricane Katrina.

On Tuesday afternoon, Lee LeFever spoke about his path in building Common Craft, a series of videos explaining complicated topics in simple ways, while 14-year-old writing prodigy, teacher and published author Adora Svitak gave a polished presentation from her Kindle Fire. Svitak shared her path to recognizing what was the most important qualities one should possess as a teacher: being human, admitting one's weaknesses, and continuing to learn from one's students.

Sitting in a conference room next to a table of finished prototypes from the day's action collaboration sessions, educational entrepreneurs Varun Arora (from Pittsburgh, Penn.) and Sharon Marzouk (a Palo Alto resident) reflected upon the meeting's impact on their own path to launching startups.

"We've been sitting here in the design sessions with teachers, administrators, content creators, content funders, organizational support, social enterpreneurs, and students," Marzouk said. "In the fight for survival, you tend to focus on your project and this reminds you of the purpose for what you're doing."

Arora agreed. "As an entrepreneur, you're in your room or your garage and bogged down," he said. 

"When you come here, there's a bigger goal," he said. "It's a fuel injection."

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Jon DeLong May 18, 2013 at 06:45 pm
With so many good Mexican restaurants in the area, why bother?
Cid May 17, 2013 at 06:14 pm
I enjoy an occasional Taco Bell, but in the same shopping center as Happy Taco with far better,Read More authentic LOCAL Mexican food! Nah! I do enjoy the Combo locations that have KFC & TACO BELL. (Face it, Americans like to have choices!). With no drive-through, perhaps it will be better than the average suburban stores along the El Camino. As for another chain restaurant in Half Moon Bay...What did you expect? Demographics will continue to dictate that we can still expect to keep our "Fast-Food-Free-Zone" between Linda Mar and HMB while "City Councils or Planning Departments in the Cities will attract them....for their tax base.
Dee May 15, 2013 at 08:07 pm
Seriously? Taco Bell? Next to New Leaf? How did this happen? Not happy about this addition and notRead More looking forward to seeing Taco Bell trash all over the place. Not sure about KFC ... we already have a fast food chicken place at Popeyes so we certainly don't need another. The high school students will probably frequent Taco Bell the most and keep it in business but I will not be going there that's for sure.
Carol Wexler May 18, 2013 at 02:42 pm
I would consider volunteering at the California State Parks but dogs are not allowed and I wouldRead More need to bring my dog.
pae May 18, 2013 at 11:22 pm
Misha, I understand where you're coming from, but that's what we don't want to do. One reason thatRead More all dog owners are being discriminated against is those few who don't follow the rules. It doesn't matter that there are bicyclists and horseback riders who don't follow rules, they're "OK," it's the dog owners who pay the price. We want an area where our dogs can exercise freely and legally, where we won't be bothered by people who are afraid of dogs or dislike them, and where they're not at risk from horses who spook. For those of us who live surrounded by Rancho land especially, we don't want to have to drive miles to a small, fenced lot with crowds of others seeking to exercise their dogs in the same small area. We're paying for this open space with our tax dollars, and we want to have access to it. There's plenty of room for everyone.
Misha Flores May 17, 2013 at 09:35 am
To be honest I would probably just let my dog run around without a leash anyway, except there's soRead More much darned poison oak around these hills. I don't want her to get contaminated and then I hug her and trouble ensues.
Anne Martin May 16, 2013 at 04:29 pm
I don't own a dog now but empathize with the dog owners who have been deprived of the right toRead More allow their dogs to run free in the national recreation area that we as taxpayers own. As a taxpayer, I want to know the rationale for this policy. If it is to protect horses from being frightened by dogs what is the basis for that? How many horses use the open space? It appears that dozens of people who have been able to enjoy walking with their dogs in the open space adjoining their neighborhood are now being grossly inconvenienced because some faceless bureaucrats are creating rules that may have no basis in reality.
Chris Vance March 23, 2013 at 03:00 pm
What are you doing with the excess Undaria pinnatifida that is found? Can we get some of it for ourRead More compost piles at the Pacifica Sanchez Library Garden?